Partner Fleet

AI search and SEO upgrades for your partner marketplace

Public Marketplace
Oct 14, 2026

Partner Fleet public marketplaces are built as crawlable pages that search engines can index, and we’ve extended that foundation so AI assistants like ChatGPT and Claude can read your listings too.

Available to all Public Marketplace customers, with the latest update live since October 8, 2026.

A Kalumma Marketplace listing for Salesforce shown as buyers see it, next to the same page as AI tools read it in Markdown at the .md URL

What changed

Every public marketplace now publishes an AI-readable layer: llms.txt, an index of your categories and listings, llms-full.txt, the whole marketplace in one file, and a Markdown copy of each page that keeps its headings and formatting. Listing and category pages also carry more complete structured data, and admins can add each partner’s name to section headings, so a listing reads “Description of Salesforce” instead of a generic “Description.” Since October 8, sitemaps generate for every live marketplace and refresh weekly, so search engines pick up new listings on their own.

How to use it

  1. Keep publishing listings as usual. Everything above updates on its own.
  2. To name partners in section headings, open Templates, go to Section headings, and type %{name} where you want the partner’s name to appear, for example “Description of %{name}.” Headings apply to both your public directory and in-app marketplace, and saved changes can take up to 24 hours to appear.
  3. To see what AI tools and search engines read, add .md to any listing URL, or open /llms.txt or /sitemap.xml.gz on your marketplace domain.
The Section headings editor with the Description heading set to Description of %{name}, next to a Kalumma listing whose heading now reads Description of Salesforce

Common questions

Who is this for?
Teams whose marketplace is where buyers discover their integrations and partners, and who want those listings to come up when someone asks Google or an AI assistant which tools work with their product. Partners benefit too, since their listing is the page that gets read.
Was my marketplace already set up for search?
Yes. Partner Fleet marketplaces were already built as crawlable pages search engines could index. These updates extend that to AI assistants, give search engines more detail about each listing, and keep your sitemap current.
What is llms.txt?
llms.txt is a plain-text file at the root of a site that points AI tools to its most useful content. On a Partner Fleet marketplace, it lists your categories and listings with a link to each page's Markdown copy, so AI tools can read the whole marketplace quickly.
Will this get my listings cited in AI answers?
No platform can promise that. These updates make your marketplace easy for search engines and AI tools to read. What gets surfaced still depends on the listings themselves, so complete, accurate descriptions matter most.