In-App Marketplace
Surface integrations inside your product where customers already work, and turn discovery into installs without custom engineering.
Learn morePUBLIC MARKETPLACE
Put your integrations on your website and turn discovery into pipeline
The public marketplace that makes your integrations discoverable to buyers, gives partners a self-service portal they actually use, and doesn't need marketing or engineering to stay current.
Trusted by SaaS teams to build and manage public integration marketplaces
THE CHALLENGE
Your public marketplace is an operational burden that's costing you pipeline
THE SOLUTION
Capabilities that turn a partner directory into a revenue-generating marketplace
Partner self-service with approval controls
Partners log in and update their own listings. Your team reviews only what you decide needs approval; everything else publishes automatically. As your ISV roster grows, your partnerships team stays focused on the program, not maintaining listings.
Rich listings that encourage buyers to act
Every listing supports more than 30 configurable content sections: screenshots, videos, data flow diagrams, G2 review integration, pricing context, and multiple CTAs. Buyers can find what they need and convert without leaving your website.
Lead capture with scheduling and direct CRM routing
Listing CTAs capture intent and route leads to your sales team, the partner, or both, based on rules you configure. Prospects can book time on the spot through Calendly, Chili Piper, or HubSpot meetings, and submissions sync to Salesforce, HubSpot, and other CRMs so you can prove attribution.
Turn your marketplace into a new revenue stream
Charge partners for featured placements and priority positioning, turning your marketplace into a revenue line, not just a discovery page. Reward high-performing ISVs with prime spots, or open up a paid tier that funds the program itself.
SEO and AI search visibility built into the architecture
Your integrations show up when buyers search for them in Google and in AI-generated answers. That’s a concrete reason to get marketing aligned on this investment, and a competitive advantage most PRM-native directories can’t offer.
Prove partner attribution and partner-influenced pipeline
Traffic, listing engagement, lead volume, and CRM conversion are all tracked and connected, so you can tie revenue back to the partners and integrations that drove it. Your team knows which partners are influencing pipeline, which listings convert, and which accounts are showing interest before a sales conversation even starts.
WHY PARTNER FLEET
Not every marketplace platform is actually discoverable
The most common alternative to Partner Fleet is a PRM's built-in directory. Unfortunately, most PRM-native directories render via JavaScript, which means search engines and AI tools see blank pages. Your ISVs and integrations don't appear in Google results or in AI-generated answers when buyers research your category.
Partner Fleet pages render as fully indexable, static HTML, meaning they are built to rank and be cited by AI tools. Partner Fleet also integrates cleanly with your existing PRM, so you don't have to choose between relationship management and a marketplace that gets found.
PROOF
The marketplace platform behind leading B2B SaaS ecosystems
THE PLATFORM
Partner Fleet's Ecosystem OS
The public marketplace is where buyers find integrations. The rest of the platform is how they get built, approved, and adopted.
Developer Lifecycle Management
Take technology partners from application to approved, published integration with a governed workflow.
Learn moreThe Full Platform
Launch marketplaces, embed integration discovery in your product, manage developer workflows, and measure the performance of your ecosystem from one platform.
Learn moreCOMMON QUESTIONS
Frequently asked questions
- A partner directory is a list. A marketplace platform is the operational infrastructure behind it: partner authentication and self-service, approval workflows, CRM-connected lead routing, listing governance at scale, and analytics that connect traffic to revenue. Most partner directories live on CMS pages with no back-end. Partner Fleet's Public Marketplace is purpose-built for partnerships teams who need to run a live program, not just publish a list.
- Most PRM-native directories render via JavaScript, which means search engines and AI tools see blank pages. Your ISVs and integrations won't appear in Google results or AI-generated answers about your ecosystem. Partner Fleet pages render as fully indexable, static HTML. The two tools serve different purposes: your PRM manages partner relationships, and Partner Fleet manages the public-facing discovery, lead capture, and analytics layer a PRM was never built for. They run alongside each other.
- Yes. Technology partners log into a self-service portal, update listing content, and submit changes for your approval. You control what publishes automatically and what requires review. Once ISVs own their listings, the operational workload shifts to them — and partnerships teams running programs with hundreds of partners manage the whole thing with a small team.
- Each listing CTA can capture a lead via a Partner Fleet form, redirect to an external URL, or route to an install flow. Captured leads sync to Salesforce, HubSpot, and other CRMs with field mapping handled during implementation. Leads route to your sales team, directly to the partner, or both. The analytics layer tracks which listings and sources convert so you can answer attribution questions at the deal level.
- Most teams are live in three to five weeks. Engineering involvement covers domain configuration, SSO, and CRM connections. After that, your partnerships or operations team manages listings, categories, promotions, and CTAs without any engineering involvement.
Get Started