BUILD A PARTNER LOCATOR
Give your customers a partner locator that shows them who you integrate with
Give customers one searchable, filterable place to see every tool you integrate with, so they know your product fits their stack.
Trusted by SaaS teams connecting customers to the right partners
THE CHALLENGE
There's no single place customers can search the integrations you have
Customers and prospects keep asking your sales and CS teams which tools you integrate with, and those teams have nowhere to send them. The answer is scattered across docs, spreadsheets, and a few website pages, so no one can confirm what you support without a back-and-forth.
HOW IT WORKS
Set up a partner locator your customers will actually use
Listings built for SEO & AEO
Enable search and filters
Route leads to the right partner
Track referrals and outcomes
WHAT BECOMES POSSIBLE
What changes once you give customers a partner locator page
Customers find the right partner in just a few clicks
Search and filters surface the integrations that actually fit, so customers narrow a long list to a short set of relevant matches and reach out without waiting on a recommendation.
Leads reach the right partner without a manual handoff
When a customer is ready, the locator captures their interest and routes it to the partner they chose, instead of your team forwarding and assigning every request. Partners hear from interested customers while the interest is fresh.
Partners keep their own profiles current, so you stop chasing
Each partner manages its own listing, services, and contact details. You set what they can edit and what needs review, so the locator stays accurate without your team updating every profile by hand.
See which partners customers find, search, and contact
Analytics show which partners get viewed, which filters customers use, and which listings turn into captured leads. You see where demand is strongest and which partners deserve more visibility, without pulling reports by hand.
CUSTOMER STORIES
Teams already connecting customers to the right partners
COMMON QUESTIONS
What teams want to know about partner locator software
- A partner locator is a searchable, customer-facing page where people find the right integration or technology partner for their needs and reach out directly. Customers and prospects filter by category, specialty, or region to see partners that fit, while your CS and sales teams get one place to point them to. Partner locator software adds the self-service and lead capture a basic CMS lookup can't.
- They overlap, but the job is different. A partner directory is the broad, browsable catalog that showcases every integration you support, built for discovery and search visibility. A partner locator is the filterable experience that matches a customer to the right integration partner for their specific need, then routes them to connect. Your CS and sales teams lean on it too when someone asks what you work with.
- Yes. You decide which filters matter for your program, then customers narrow the list to what fits. Common filters include category, specialty, service area, and region, so a customer in one location sees the partners who actually serve them. Filtering is what turns a long, flat list into a short set of relevant matches, which is the difference between a locator people use and one they abandon.
- When a customer contacts a partner through the locator, the platform captures the lead and routes it to that partner, so no one on your team forwards requests by hand. You can see which partners get viewed, which filters customers use, and which listings capture leads. Tracking a lead through to a closed sale takes coordination with the partner, but the find-and-route step is handled for you.
- You can, and many teams start there. A CMS page or plugin gives you a lookup widget, but it can't let partners update their own profiles, route leads to the right partner, or show you what customers search for. Keeping it current pulls engineers off the core product. Partner Fleet gives you the locator infrastructure, including self-service and lead routing, without the build and upkeep.
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