LAUNCH AN APP MARKETPLACE
Give your customers a place to discover and activate integrations
Build and launch a branded app marketplace — on your website, inside your product, or both — without building the infrastructure from scratch or pulling engineering off the roadmap.
Trusted by SaaS teams launching and managing app marketplaces
THE CHALLENGE
Most SaaS companies outgrow their integrations page before they realize it
A static integrations page worked when you had ten partners. But as your ecosystem grows, the gaps compound. Customers can't find what they need, partners have no visibility into performance, and every update requires an engineering ticket. What you need isn't a page, it's a SaaS marketplace platform.
HOW IT WORKS
Everything you need to launch and run an app marketplace
Build your catalog
Surface the right integrations
Get found in AI search
Track what's working
WHAT BECOMES POSSIBLE
What it looks like when your app marketplace has the right infrastructure
Customers find and activate the right integration, not a wall of logos
Every partner gets a real listing with enough detail to evaluate and act. Customers and prospects find what fits, on your website or inside your product, instead of leaving to go hunting.
Your integrations surface in search results and AI answers
A logo wall, or a marketplace rendered in JavaScript, gives search engines and AI agents almost nothing to read. Every listing is its own indexable page, so AI can surface who you integrate with the moment a buyer asks.
Marketplace interest turns into leads, not just traffic
Listing CTAs turn marketplace interest into captured leads. They route to your team, the partner, or both, so the marketplace shows up in pipeline, not just traffic.
Prove which integrations drive adoption, retention, and growth
Install and activation data connect to the retention and revenue signals your team already tracks. You can finally show which partners and integrations drive results, and decide where to invest next.
CUSTOMER STORIES
Marketplaces and ecosystems already running on Partner Fleet
COMMON QUESTIONS
Questions teams ask before launching a SaaS marketplace platform
- A SaaS marketplace platform is the software a B2B company uses to build and run a branded marketplace of its integrations and partners. It handles listings, partner self-service, search, lead capture, and attribution, and can publish on your website, inside your product, or both. It replaces a static integrations page or a directory you would otherwise build and maintain yourself.
- Most teams start by importing their existing partners and integrations into one catalog, then organizing them into categories and rich listings. From there, you set lead-capture rules, connect your CRM, and publish to your site or product. Partners maintain their own listings, so you can go live without the multi-quarter engineering build a custom marketplace usually requires.
- Yes. A marketplace platform generates indexable pages for the marketplace, every category, and every partner listing. Those pages can rank in organic search for the integrations buyers look for, and they give AI answer engines like ChatGPT and Perplexity structured content to cite. Because partners keep their own listings current, that searchable content grows without adding work for your team.
- You can build the front end of a directory in your CMS. The harder part is everything behind it: partner self-service, approval controls, lead routing, attribution, search, and pages built to rank. Those pieces take real engineering time to build and ongoing time to maintain, which pulls your team off the core product. A marketplace platform gives you that infrastructure without the build.
- It usually spans a few teams. Partnerships or marketplace operations owns the program day to day: partners, listings, and performance. Marketing cares about discovery and search. Product gets involved when the marketplace moves inside the app to drive adoption. A marketplace platform lets each team manage its piece from one place, without engineering owning every change.
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