Partner Fleet

LAUNCH AN APP MARKETPLACE

Give your customers a place to discover and activate integrations

Build and launch a branded app marketplace — on your website, inside your product, or both — without building the infrastructure from scratch or pulling engineering off the roadmap.

Book a demoSee how it works
collage of Partner Fleet product screenshots

Trusted by SaaS teams launching and managing app marketplaces

  • Zoominfo
  • G2
  • DemandBase
  • Salesloft
  • FundraiseUp
  • AdRoll
  • Track Hospitality
  • Perkville
  • Mindbody
  • Personify Health
  • Greenhouse
  • Smart Recruiters
  • Motive
  • AFS

THE CHALLENGE

Most SaaS companies outgrow their integrations page before they realize it

A static integrations page worked when you had ten partners. But as your ecosystem grows, the gaps compound. Customers can't find what they need, partners have no visibility into performance, and every update requires an engineering ticket. What you need isn't a page, it's a SaaS marketplace platform.

HOW IT WORKS

Everything you need to launch and run an app marketplace

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    Build your catalog

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    Surface the right integrations

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    Get found in AI search

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    Track what's working

WHAT BECOMES POSSIBLE

What it looks like when your app marketplace has the right infrastructure

public marketplace rich listing

Customers find and activate the right integration, not a wall of logos

Every partner gets a real listing with enough detail to evaluate and act. Customers and prospects find what fits, on your website or inside your product, instead of leaving to go hunting.

aeo search results for integrations

Your integrations surface in search results and AI answers

A logo wall, or a marketplace rendered in JavaScript, gives search engines and AI agents almost nothing to read. Every listing is its own indexable page, so AI can surface who you integrate with the moment a buyer asks.

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Marketplace interest turns into leads, not just traffic

Listing CTAs turn marketplace interest into captured leads. They route to your team, the partner, or both, so the marketplace shows up in pipeline, not just traffic.

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Prove which integrations drive adoption, retention, and growth

Install and activation data connect to the retention and revenue signals your team already tracks. You can finally show which partners and integrations drive results, and decide where to invest next.

CUSTOMER STORIES

Marketplaces and ecosystems already running on Partner Fleet

  • Before Partner Fleet, our sales team members did not have a credible and compelling way to show the breadth of our partnerships. Now, we have an impressive, single landing page that instantly shows the partnerships we engage in. It's been a valuable addition to our sales and marketing.
    BBrynn JohnsonVP of Marketing · AFS
  • Partner Fleet has made managing our partner directory incredibly easy. Giving partners the ability to update and enrich their own listings saves our team a ton of time and helps keep everything fresh and accurate. Just as importantly, the experience looks great and makes it easy for prospects to explore and learn more about our integrations and partner ecosystem.
    RRyan RaffelPrincipal Technical Partner Manager · AdRoll
  • Partnerships are a core part of Perkville's growth model, and Partner Fleet has given us a scalable way to showcase our large partner ecosystem on our website. Their platform makes it easy for prospects and customers to discover the partners we work with as well as how the integrations work, and their team has been super responsive and helpful throughout the process.
    SSunil SahaCo-Founder & CEO · Perkville
  • Partner Fleet went above and beyond to solve a complex integration hurdle, custom building an automation layer to reliably sync our marketplace data with Salesforce. Their tailored support and data backfill ensured a smooth launch free of duplicates that has made managing our partner network effortless.
    JJustin CarlinStrategy & Opterations Manager, Partnerships · FundraiseUp
  • At Personify Health, our goal is to make it easier for clients to discover and activate the right solutions for their unique population needs. As our ecosystem expands, Partner Fleet enabled us to quickly build the most full-featured Partner Marketplace in our industry segment, creating a scalable foundation and a key competitive differentiator for the business.
    DDjana CajicSr. Product Partnerships Manager · Personify Health
  • We implemented Partner Fleet to create a more dynamic and scalable Partner Marketplace, and it's quickly become a valuable resource for both our partners and internal teams. Partners love being able to update their own listings and share new releases, while our teams use the marketplace as a go-to hub for discovering and understanding partners by solution category.
    TTabatha WildPartner Relations Manager · Track Hospitality
  • Our global partner program is robust, featuring hundreds of partners offering diverse services such as integration, consulting, supplier relationships and associations. Partner Fleet truly helped us revolutionize our marketplace and directory, resulting in significantly more engaging online assets and happier customers.
    NNoam HorenczykPrincipal, Technology Partnerships · Simpro

COMMON QUESTIONS

Questions teams ask before launching a SaaS marketplace platform

What is a SaaS marketplace platform?
A SaaS marketplace platform is the software a B2B company uses to build and run a branded marketplace of its integrations and partners. It handles listings, partner self-service, search, lead capture, and attribution, and can publish on your website, inside your product, or both. It replaces a static integrations page or a directory you would otherwise build and maintain yourself.
How do you launch a SaaS marketplace?
Most teams start by importing their existing partners and integrations into one catalog, then organizing them into categories and rich listings. From there, you set lead-capture rules, connect your CRM, and publish to your site or product. Partners maintain their own listings, so you can go live without the multi-quarter engineering build a custom marketplace usually requires.
Will an app marketplace help our SEO and AI search visibility?
Yes. A marketplace platform generates indexable pages for the marketplace, every category, and every partner listing. Those pages can rank in organic search for the integrations buyers look for, and they give AI answer engines like ChatGPT and Perplexity structured content to cite. Because partners keep their own listings current, that searchable content grows without adding work for your team.
Why not build an app marketplace in-house?
You can build the front end of a directory in your CMS. The harder part is everything behind it: partner self-service, approval controls, lead routing, attribution, search, and pages built to rank. Those pieces take real engineering time to build and ongoing time to maintain, which pulls your team off the core product. A marketplace platform gives you that infrastructure without the build.
Who owns the app marketplace?
It usually spans a few teams. Partnerships or marketplace operations owns the program day to day: partners, listings, and performance. Marketing cares about discovery and search. Product gets involved when the marketplace moves inside the app to drive adoption. A marketplace platform lets each team manage its piece from one place, without engineering owning every change.

Get Started

Ready to launch a marketplace your customers and prospects actually use?

Book a demo