Public Marketplace
Launch a branded, searchable directory of your integrations so customers and prospects can discover partners on their own.
Learn moreIN-APP MARKETPLACE
Drive integration adoption inside your product
Help customers discover, evaluate, and activate the right integrations where they already work, without custom-building a marketplace experience from scratch.
THE CHALLENGE
Most in-app integration marketplaces fail to drive adoption
The Solution
What a high-performing in-app integration marketplace should do
Show users the integrations that are relevant to them
Partner Fleet’s In-App Marketplace reads user context, like tier, role, or region, and surfaces different integrations for each user. A free-tier user sees a different view than an enterprise admin. When the list is relevant, install rates climb.
Help customers decide if an integration is right for them, before they install
Instead of a name and a logo, each integration listing carries enough context for a customer to evaluate it, decide, and act without ever leaving your product.
Drive upsells with gated integrations
When a customer on a lower plan clicks into a premium integration, they see an upgrade prompt tied directly to the solution they need. It’s a conversion moment that comes built in, not something you have to engineer separately.
Remove engineering from day-to-day management
Engineering sets up the embed and hands it off. After that, your partnerships team manages listings, visibility rules, and CTAs. Changes that used to sit in a backlog get done the same day.
See the integrations driving retention and growth
Track installs, discovery rates, and ignored integrations at the account level, then connect that data to your CRM to see which integrations correlate with retention and expansion. You’ll know exactly which partnerships are worth investing in.
Charge partners for participation and placement
Create a separate revenue line from your technology partners by charging for featured placement. Partners get visibility into listing views, installs, and active integrations so they can see what their investment is producing.
THE PARTNER FLEET ECOSYSTEM OS
Partner Fleet's Ecosystem OS
The in-app marketplace is where integrations get adopted. The rest of the platform is how they get built, approved, and found.
Developer Lifecycle Management
Take technology partners from application to approved, published integration with a governed workflow.
Learn moreThe Full Platform
Launch marketplaces, embed integration discovery in your product, manage developer workflows, and measure the performance of your ecosystem from one platform.
Learn moreCOMMON QUESTIONS
Frequently asked questions about in-app integration marketplaces
- An in-app integration marketplace is embedded inside a SaaS product and helps customers discover and activate integrations without leaving the application. Unlike a public directory, it shows each user a different view based on their tier, role, and context. Product teams use it to drive adoption, create upgrade moments for lower-tier users, and track which integrations correlate with renewal.
- Most in-product integration experiences were built by engineering and haven’t changed since. They show the same view to every user, can’t be updated without a code change, and give product teams no visibility into what customers do. Partner Fleet’s In-App Marketplace gives your business team control over listings and visibility rules, surfaces a personalized view per user, and shows adoption data you can act on without engineering.
- For most teams, the engineering work is 8 to 16 hours: a backend endpoint that passes user context, and a page in your product with a script tag. Teams without existing token-based authentication infrastructure should budget 24 to 40 hours. After setup, your partnerships or product team manages everything with no ongoing engineering required.
- Yes. The marketplace reads the user context you pass at render time, including subscription plan, role, region, and custom attributes. You configure which integrations are visible to which users, which ones require an upgrade, and what a lower-tier user sees when they reach a gated integration. Visibility rules change without any code deployment.
- Yes. Both surfaces run from a single content backend. When you update a listing, the change appears in both the public marketplace and the in-app marketplace at the same time. You configure independent branding and visibility rules for each surface, but the underlying content is managed in one place with no duplication.
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