Our thoughts and advice on your marketplace, partnerships and marketing, and ecosystem business models.
Engineering time is expensive, what can we do about it?
A decade ago, integrations were a differentiator. Today, they’re expected
AEs, think "opportunity" when you hear about partners.
Dozens of product improvements you might have missed.
Uncovering the integration adoption paradox
Empower your non-technical teams to manage in-app & public marketplaces.
Prove value with early indicators and report metrics.
Streamline partner operations and use the right tool.
Choose the right platform and partner.
Some of the best pitch deck templates available.
Empower partners & developers to fuel integration growth.
It's the key to evergreen partner-led demand.
An API developer portal isn't just a tech tool—it's a growth strategy.
Demystifying the ServiceNow Integration Hub
This guide covers audience, core components, & build vs. buy decision.
APIs & docs are table stakes, learn how to build something truly useful.
Your integrations should drive revenue, not just sit in a spreadsheet
Don't give your partners another login unless it's useful.
A scattered ecosystem is a quiet revenue drain
They all tell you to track metrics, but what tools do you need?
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