Our thoughts and advice on your marketplace, partnerships and marketing, and ecosystem business models.
What “scaling an HR tech partner ecosystem” actually means.
Improves interoperability & patient outcomes, without drowning engineers.
In B2B SaaS, a standalone product is a liability.
Why integration adoption is the real unlock for AI product success.
& why product teams treating it as core ecosystem infrastructure.
The difference between partner listings and a true marketplace.
SMB? Sure. Mid-market SaaS or bigger? Absolutely not! Here's why.
From 100s of conversations we had this year.
Software to drive growth, efficiency, & integrations built faster.
Nearly every choice, plus a decision matrix for you.
Most of them are free, but they're not a complete solution for developers
How to prioritize and build tech partnerships & integrations.
Engineering time is expensive, what can we do about it?
A decade ago, integrations were a differentiator. Today, they’re expected
AEs, think "opportunity" when you hear about partners.
Dozens of product improvements you might have missed.
Uncovering the integration adoption paradox
Empower your non-technical teams to manage in-app & public marketplaces.
Prove value with early indicators and report metrics.
Streamline partner operations and use the right tool.
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