In health tech, integrations are no longer a bonus feature. They’re part of how buyers evaluate your platform in the first place.
Providers, administrators, and operations teams expect their systems to connect cleanly. Clinical data, billing, scheduling, engagement, reporting. If it doesn’t work together, it doesn’t work at all.
Yet many health tech companies still present their integrations the same way they did years ago: a static partner page with a grid of logos and a few outbound links. No context. No clarity. No indication of how anything actually works.
That disconnect matters more in health tech than almost any other category.
A static partner page signals “we technically integrate.”
An integration hub signals “this platform is built to work inside your health tech ecosystem.”
The static partner page problem in health tech
Put yourself in the buyer’s shoes.
A prospect wants to know whether your platform integrates with their EHR, billing system, lab provider, or patient engagement tool. They land on your partner page and see a wall of logos.
Now what?
They still don’t know:
- what data moves between systems
- which workflows are supported
- whether the integration is deep or superficial
- how long setup takes
- if it’s maintained, supported, or secure
So they bounce. Or they ask sales. Or they open a support ticket. None of those scale.
In health tech, where trust, compliance, and operational reliability matter, ambiguity kills momentum. Static pages create friction at the exact moment users are trying to gain confidence in your platform.
What an integration hub actually changes
An integration hub replaces guesswork with clarity.
Instead of a logo list, you get a searchable, structured destination where each integration is treated like a product experience. Clear descriptions. Use cases. Who it’s for. What problem it solves. How it fits into real workflows.
Think less “partner directory,” more “extension of your platform.”
A proper integration hub:
- helps users self-serve integration discovery
- explains value without requiring sales or support
- gives partners a real surface to showcase their work
- turns integrations into adoption drivers, not footnotes
This is how health tech platforms move from “compatible” to “core.”
Why this matters to partnerships teams
For partnerships leaders, an integration hub becomes a growth lever, not a maintenance task.
Partners get visibility. Listings convert interest into usage. Co-marketing actually has a destination to point to. And suddenly you can show leadership which integrations drive engagement instead of guessing based on anecdote.
It’s easier to recruit better partners when you can show them how they’ll be discovered, understood, and adopted.
Why product teams care
Product teams see fewer “does this integrate with X?” tickets and more informed users.
When integrations are clearly explained and easy to find, adoption increases. Usage deepens. Churn risk drops. You also gain insight into what customers actually connect and rely on, which informs roadmap decisions without extra research overhead.
Why execs notice the difference
Executives don’t need another page on the website. They need proof the platform scales.
An integration hub:
- strengthens platform positioning
- improves retention by embedding your product into customer workflows
- increases expansion opportunities
- differentiates you in a crowded health tech market
This is ecosystem strategy made visible.
How Healthie turned integrations into a platform advantage
Healthie, a practice management and telehealth platform for nutrition and wellness providers, understood early that integrations weren’t just support features. They were part of how customers evaluated trust and long-term fit.
By investing in a dedicated integration hub, Healthie gave users a clear way to understand how their platform connects to the rest of their stack. Partners gained visibility. Customers gained confidence. Sales gained a stronger story.
Read the Healthie case study
From static page to strategic surface
Moving from a static partner page to an integration hub isn’t a redesign. It’s a mindset shift.
You stop treating integrations as a checklist and start treating them as part of your product experience. You give users a reason to explore. Partners a reason to invest. And your platform a reason to stand out.
Health tech buyers are no longer asking if you integrate.
They’re asking how well you fit into everything else they already use.
An integration hub is how you answer that question at scale.
