Our thoughts and advice on your marketplace, partnerships and marketing, and ecosystem business models.
Don't give your partners another login unless it's useful.
A scattered ecosystem is a quiet revenue drain
They all tell you to track metrics, but what tools do you need?
Partner manager roles, jobs, salary, and leadership.
Let automation + AI save you time and headaches.
If you want better integrations, you need a cleaner workflow.
Build your tech stack right
Learn which tool best serves your tech partner ecosystem.
Be prepared for when execs say "show me the money"
Grab your notebook: this is a long one
Powerful, evergreen tactics to drive results with partners
Death by a million 15-minute follow-ups
Details on the top PRMs. Find the right one for your partner program.
Go LMS, PRM, or something else to train partners?
How to understand PRMs without the buzzwords
But they're so annoying to build. *facepalm*
Prep for the tightening SaaS economy.
And why your partner and product teams are pushing so hard for it.
Built-in trusted audience. Need we say more?
A crucial asset in co-marketing & co-selling with integrations partners.
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