Partner listing scorecards: Upgrade your marketplace content without lifting a finger

April 6, 2023
Partner listing scorecards: Upgrade your marketplace content without lifting a finger

It’s now easier than ever to enforce content quality standards on your partner listings.

We’re excited to announce partner listing scorecards for your marketplace.

As your partners complete their listings, they’ll see a score: from 0 - 100%. At 100, they’ll know they’ve filled out every field you asked for.

You set the listing parameters, your partners fill theirs out in an easier self-serve workflow, and everybody wins.

Plus, with less need for back-and-forth communication with partners (goodbye nightmare email threads), you can launch – and scale – your new marketplace faster.

Here’s how the scorecards work:

  1. You choose the optimal completion fields for an ideal partner listing (we can help)
  2. Set parameters for required fields in your Partner Fleet account
  3. Your partners will see a list of to-dos and a progress report in their partner portals

Rather than emailing your partners one-by-one or depending on them to read your documentation, the portal itself now tells partners how to best fill out their listings – while they're doing it.

It’s a simple, high-level way to improve the speed and quality of your marketplace.

And the best part is, you only have to set it up once, and it continues to benefit your marketplace on an ongoing basis.

How to set up your scorecard

Your partner scorecard is based on the fields – both required and not required – that you have in your listing template. To check yours, sign in and go to Partner Listings -> Templates then click the pencil icon to edit. Scroll to “Requirements for the Scorecards and Approval Submission.”

All fields will appear here. You can set requirements for any section in your template, but you don’t need to require all of them.

For example, if you have a testimonials section in your integration partners template, you can require at least one testimonial. (You can set an upper limit too – e.g. no more than 3.)

Your partners will need to fill out all required sections before submitting their listing. But the rest (not required sections) still need to be completed for that coveted 100% on the scorecard.

Slack Scorecard showing a 77% score and required/additional sections.
Zapier listing scorecard with a 46% completion rate and required/additional sections.

Your account already has the scorecard functionality built in – so go set some requirements now.

What should you require on your listings?

Now that you know how to set partner requirements, are you wondering which ones to set? We’ve got you.

There are two main things you need to consider when building a partner listing:

  1. SEO – can the search engines easily read what your integration does
  2. Real people – is it easy for someone to determine whether this integration or partner solution is right for them?

In order for your partners to do this, they need a mix of valuable written content and engaging visuals.

We recommend adding these as a 1:1 ratio – 50% writing, 50% visuals.

Ideas for written content:

  • Description
  • Features
  • Additional context

Ideas for visuals:

  • Screenshots
  • Interactive or video demos
  • Testimonials
  • Data flow diagram

Note: These are just some suggestions from the dozens of template design options available in Partner Fleet.

Choose at least two written and two design sections that make sense for your product and integrations. And let us know if we can help!

6 benefits of partner listing scorecards

1. Higher quality listings

Since you get to set the rules for your partner listing scorecard, you can prioritize what your partners focus on.

For example, require at least one testimonial and your partners will have to add one. That means your listings will all have social proof – one of the best-known resources for adoption and conversion.

Are interactive demos or screenshots ideal for integration listings? Set a requirement for them in your scorecard, too.

2. Better experience for marketplace users

Now you have higher quality listings! But even though your CEO loves them, your users matter most.

Customers and prospects looking for integrations will have a better, and more consistent experience across your listings. They’ll be able to easily find listing details, CTAs, demos, and everything else they need.

Customer satisfaction? Check.

3. More conversions

As with everything else on your site, the better your listings, the more likely you are to capture leads.

Picture this: A prospect searches for an integration you have. They find a fantastic page listing details and social proof why they should use it. They quickly book a call with sales.

People now more than ever are looking for tools that integrate into their tech stack. If they’re searching for any of your integrations, you’ll know it’s a good experience. That will lead to more qualified leads ready for sales calls.

4. Faster marketplace launch

Are you starting from scratch on your marketplace with dozens – hundreds! – of listings to build? Want to get up and running quickly without a million back-and-forth emails to get listings refined?

As a form of gamification, the partner scorecard actually incentivizes your partners to complete their own listings faster. That way you don’t have to chase down information for weeks in order to launch your marketplace.

5. Scale your marketplace easily

For the same reason you can launch faster, your partner listing scorecards can also help you scale faster. Simply add new partners to your account and they’ll get their listing up-and-running faster – with less follow up.

The less time you spend on partner listings, the more time you can spend building new partnerships.

6. Better partner experience

Last, but certainly not least, your partner listing scorecard is a good experience for your partners.

They know what to prioritize in their listing. They have a useful list of “to-dos” and “nice-to-haves.” And they know when their listing is “done,” without needing to reach out to you personally.

That way, the two of you can just spend time talking about what co-marketing campaigns you’re going to run.

Learn more about marketplaces with partner portals

Want to explore the options for an out-of-the-box marketplace with a partner portal for convenience? Book a demo of Partner Fleet.

Ready to get started?
Book a demo today!